Employment Opportunities

Job Summary:

• Create, oversee, and manage website content, ensuring it is current and up-to-date. Analyze website usage statistics, and monitor industry trends. Research website content when needed. Write, edit, and publish for SEO (Search Engine Optimization).
• Create engaging content for social media posts. Schedule and monitor colleagues’ posts.
• Promote social media content within the organization and foster best practices regarding social media and digital content.
• Analyze social media data to draw insights from previous posts and trends.
• Engage in dialogue and monitor online patron issues.
• Collaborate with internal and external partners to develop and execute marketing plans for library programs and events.
• Manage project workflow with vendors such as graphic artists and printers.
• Use e-mail marketing tools and print materials to meet marketing objectives for general awareness, program awareness, funding education, and fundraising.
• Develop and distribute quarterly electronic and/or printed newsletter(s).
• Manage media list. Edit and issue press releases.
• Assist Director of Advancement and Communications as needed with all major fundraising and cultivation events.
• Attend all major fundraising and cultivation events.
• Assist with increasing the visibility of the RPL’s marketing department through professional networking.
• Design and submit content for advertising needs.
• Other duties as assigned

Minimum Qualifications:

Educational Requirements

• A High school diploma or GED equivalent required.
• Bachelor’s Degree preferred (with a focus in communications, marketing, or graphic design a plus)

Experience

• 3 years of professional experience in communications, marketing, or a related field

Clearances

• PA Child Abuse Clearance
• Mandated Reporting Training for Child Abuse
• PA Criminal Record Check
• FBI Criminal Background Check

Knowledge, Skills & Abilities:

• Self-starter with high level of initiative and ability to work independently
• Knowledge of methods, practices, and techniques of electronic communication, including website and social media
• Proficient with content management systems (CMS) like WordPress and basic HTML/CSS knowledge
• Creative and innovative thinker with outstanding written and verbal communications skills
• Ability to multi-task with results-oriented mindset
• High level of computer proficiency including Outlook and Microsoft Office Suite.
• Willing and able to work collaboratively with a variety of stakeholders

Working Conditions:

Scheduling flexibility required as work schedule may vary based on the needs of the library. Evening and weekend hours required. Must have own transportation.

Frequent standing, sitting, bending, talking, hearing, speaking and mental concentration necessary; use of hands to finger, handle, feel or operate objects, tools, or controls and reach with hands and arms; specific vision requirements include close vision, color vision and the ability to adjust focus. Must be able to communicate and to be understood clearly. Must be able to lift a minimum of 30 pounds and handle the physical demands of the job. This is a physically active position. (This job description does not constitute an employment agreement between the employer and employee. It is used as a guide for personnel actions and is subject to change by the employer as the needs of the employer and requirements of the job change.)

Disclaimer:

Management reserves the right to add, modify, change or rescind work assignments as needed. The essential functions or duties listed above are intended only as illustration of the various types of work that may be performed and are representative of those that must be met by an employee to successfully perform the essential functions of the job. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

Job Summary:

• Plan and provide weekly in-person, virtual, and special events/programs at the branch library
• Plan and provide youth activities for the annual summer learning program, Summer@RPL
• Create the monthly events calendar, flyers and other media to promote youth programs
• Create engaging content on social media and virtual platforms
• Cultivate partnerships with community organizations serving youth and families
• Attend community and school outreach events to promote the library
• Collaborate with the Main Library Children’s Department and other RPL Branch Youth Program Coordinators, and attend Berks County Public Library Youth Services meetings
• Keep program attendance records and prepare narrative and statistical reports as assigned
• Assist with planning, executing, reporting on grants
• Perform circulation duties when needed: check materials in and out, issue library cards, place holds, shelve, assist patrons using library resources
• Other duties as assigned

Minimum Qualifications:

Educational Requirements

• Bachelor’s Degree in Education or related field or equivalent experience

Experience

• 2 years in a professional or educational setting working with children and teens

Clearances

• PA Child Abuse Clearance
• Mandated Reporting Training for Child Abuse
• PA Criminal Record Check
• FBI Criminal Background Check

Knowledge, Skills & Abilities:

• Knowledge of children’s and teen literature and media
• Ability to identify community needs and work effectively with an urban population
• Strong organizational skills
• Ability to prioritize and manage multiple tasks at one time
• Strong customer service skills
• Ability to communicate clearly and concisely verbally, digitally, and in writing
• Strong computer, social media, and Internet skills; comfortable with MS Office Suite, Google Drive
• Additional consideration for Bilingual-Spanish

Working Conditions:

Scheduling flexibility required as work schedule may vary based on the needs of the library. Evening and weekend hours required. Must have own transportation

Frequent standing, sitting, bending, talking, hearing, speaking and mental concentration necessary; use of hands to finger, handle, feel or operate objects, tools, or controls and reach with hands and arms; specific vision requirements include close vision, color vision and the ability to adjust focus. Must be able to communicate and to be understood clearly. May be required to lift or move files, books or supplies of up to 35 pounds. This is a physically active position. (This job description does not constitute an employment agreement between the employer and employee. It is used as a guide for personnel actions and is subject to change by the employer as the needs of the employer and requirements of the job change.)

Disclaimer:

Management reserves the right to add, modify, change or rescind work assignments as needed. The essential functions or duties listed above are intended only as illustration of the various types of work that may be performed and are representative of those that must be met by an employee to successfully perform the essential functions of the job. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.